Putting The Boots to Terra
Date of Publication:
November 17, 2003
Institution:
Marketing Magazine
It may not be quite as succinct as the original, but perhaps the expression should be updated nevertheless: Hell hath no fury like a woman enraged by sexist advertising. As a result of that fury, unleashed on the apparently unsuspecting marketing team at Terra Footwear, the work boot company suspended a controversial campaign gracing close to 600 billboards in major cities across Canada. Link to article.